[Visual Identity]
[Packaging Design]
[Illustration]
Brand identity and packaging design for EB39, a Unilever China concept created to connect men’s personal care with a new generation of Chinese consumers.
Timeline: 01/2026-04/2026
Role: Lead Graphic Designer
Client: Unilever China
Produced at: aolab design studio
Logo Exploration:
The identity explores the forms of EB39 through modular geometry, developing a compact mark that feels both technical and distinctive.
Packaging Design:
The packaging extends the identity through translucent materials, metallic finishes, and illuminated details, turning everyday personal care into a more futuristic experience.
Illustration:
A gender-fluid, cyber-inspired character direction reflects a generation reshaping traditional ideas of masculinity and self-expression.
In Market:
EB39 launched in China, bringing the identity and packaging system from concept into a real consumer product.
