[Visual Identity]
[Packaging Design]
[Illustration]
Packaging and visual identity for a beverage concept inspired by the exchange of flavors and visual cultures along the Silk Road.
Timeline: 05/2022-08/2022
Role: Lead Graphic Designer
Teammate: Wenqian Wu
Recognition:
ArtCenter Gallery 2022
Visual Research:
Visual references from regions along the Silk Road became the foundation for three distinct flavor identities.
East Asia (China): The starting point of the overland routes. It supplied the network’s most famous export: silk and tea.
Central & South Aisa: Engaged in major land and maritime trade exchanges, introducing spices into the network.
West Asia (Mediterranean): Brought wine, glassware, and luxury goods into the network through long-distance trade.
Key Ingredient: rose, osmanthus sauce, jasmine green tea, elderflower liqueur, hibiscus and peach.
Key Ingredient: oat milk, vanilla cream, masala chai, brown sugar
Key Ingredient: lemon, orange, redwine, orange juice, gardenia tea.
Pattern Exploration:
A shared geometric framework brings consistency to the three patterns while allowing each composition to develop its own rhythm.
Packaging design:
The patterns wrap around the bottle as continuous compositions, using color and illustration to distinguish each flavor while maintaining a recognizable family.
Visual Applications:
The illustration was translated into a flexible application system across takeaway packaging and branded collateral.
Final Packaging:
Three flavors, shaped by the cultures and exchanges of the Silk Road.
